LAUNCH OF NEW FISH FOR LIFE WEBSITE

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A new website is launched today which explains in more detail the operation of the Fish for Life sustainable sourcing programme used by Young’s Seafood and the Findus Group.

Fish for Life is designed to ensure the sustainability of all the fish – both wild caught and farmed - supplied to the Young’s and Findus brands. As well as incorporating rigorous internal processes for responsible fish sourcing, Fish for Life is also a business campaign intended to help drive long term improvement for the fish and seafood industry internationally.

Says Mark Escolme, managing director of Young’s: “Our Fish for Life vision drives us to engage actively with suppliers and the wider industry. It’s not just about sourcing our own fish sustainably but about also supporting projects and research which will be of long term benefit to long term seafood sustainability and security for the marine environment.”

Ian Hagg, director of corporate social responsibility for the Findus Group adds: “Over time, we intend to develop the new Fish for Life website as a forum for hosting debate and informed discussion. Our aim is to increase understanding – both of what sustainable seafood is and the ways that industry can help deliver it. Also we want the site to be a starting point to equip anyone who’s interested with the information to ask the right questions. It will be a forum for the views both of our own experts and the wider industry.”

Last month, the Fish for Life programme was recognised by the EU as the winner of the Management category in the European Business Awards for the Environment.