apetito shortlisted for prestigious National awards

The National Business Awards in Partnership with Orange, has recently announced that apetito, the UK’s leading supplier of meals and services to the healthcare, care home and community meal markets, is shortlisted as a finalist in two awards categories – The Orange Innovation Award and The Blackberry Customer Focus Award.

Open to organisations of all sizes from all sectors across the UK, the National Business Awards in partnership with Orange, place particular emphasis on excellence, innovation and ethical business. It attracts entries from the UK’s most innovative public and private sector businesses.

This year’s launch of a range of market leading, revolutionary range of soft and puréed meals has secured apetito a finalist place in the Orange Innovation Award category. Following a two year extensive and innovative development process, these products are already inextricably enhancing the eating experience and overall wellbeing of individuals with dysphagia (eating and swallowing difficulties). In addition to this, apetito’s continued dedication to meeting the needs of their healthcare, care home and community meals customers, has earned the company a place as a finalist for the Blackberry Customer Focus Award, for the second consecutive year.

Paul Freeston, UK Chef Executive apetito Ltd comments: “Being shortlisted in not one, but two categories is real recognition of apetito’s successes and a testament to our employees’ commitment to putting the customer at the heart everything they do, from meal development to customer service. This announcement comes hot in the heels of our recent successes at the Cateys and Craft Guild of Chefs awards, so it’s exciting times here at apetito! ”

Commenting on the encouraging figures and the calibre of entries, Philip Forrest, Chairman of Judges, the National Business Awards, said:” Congratulations to all finalists for demonstrating great strength in the ability to adapt and innovate quickly which no doubt reflects the resilience and optimism that are the hallmarks of UK enterprise.”

Winners of the 2010 National Business awards will be announced at an awards ceremony on 9th November, at the Grosvenor House Hotel, London.