Marketing Seminar

All Consuming Seminar – Great Success

Delegates at the BFFF’s first consumer marketing seminar turned up in their droves to enjoy an information packed seminar.

Brian Young kicked off the day by reviewing the frozen food market by sector over the last 5 years drawing out the major factors impacting each sectors performance.

Michael Bennett then outlined the development of the consumer website, the New Ice Age, and the exciting plans for promotional plans for this year.

Ed Graner of Kantar Worldpanel was at his effervescent best with insightful data on who’s doing well, who needs to get better and some of the key market drivers.

Delegates were then treated to a highly informative update from James McCoy of YouGov on how consumer demographics and their behaviour are changing in austerity Britain.

Next on the agenda was Simon Strutt and Carolyn Bird of Marketing Works who shared with the delegates findings about consumer attitudes to frozen food from in depth focus groups they held for a leading Global brand.

The final guest speaker was Jane Barnett of Mintel who delivered a very informative review of how consumers’ tastes are changing around the world based on their huge database.

At the end of the formal part of the day delegates debated the value of the day, what gaps could be filled at the next BFFF consumer marketing seminar, the shared learning’s that had been gained and how the information received might be best utilised.

Delegates agreed that not only had they gained incredibly valuable information but the opportunity to network with fellow professionals, all striving to best serve frozen consumer was simply unobtainable at anywhere other than a BFFF seminar.

Michael Bennett of Pelican PRs presentation can be viewed on line here [2].