Potato Wedges Get a Make Over

It was in 1976 that Lamb Weston first introduced the revolutionary wedges cut style, now in 2010 the potato experts bring you the latest industry innovation with Super Crinkle Wedges. A slightly larger wedge with pronounced grooves for maximum crunchiness, a unique taste experience and extended holding time. 

Available in two tempting flavours, rich Smoky Barbecue and spicy Piri-Piri, Super Crinkle Wedges are set to be a hit on menus everywhere. Also new from Lamb Weston is delicious Mediterranean Wedges, traditional style potato wedges, subtly flavoured with rosemary and a hint of garlic.

Phil Cumming, Sales and Marketing Director for Lamb Weston Meijer is excited about this latest launch:

“Potato wedges have long been a popular consumer choice – especially out of home, in the UK alone 26,195 tonnes of wedges are sold every year through foodservice. Now it’s time to revitalise and add value back in to the wedges category, with our brand new Super Crinkle Wedges and Mediterranean Wedges.”

Adding these delicious new wedges to your menu creates a real, standout point of difference that customers will remember. An exciting alternative to traditional chips, these flavoured wedges can revive and enhance a number of classic dishes. For example Mediterranean Wedges with their mildly spiced flavour, and authentic, chef-made appearance, work incredibly well with a fillet of fish, or even a lunchtime open sandwich and salad. Whilst Super Crinkle Wedges, whether you choose Piri-Piri or Smokey Barbeque, have and satisfying crisp, crunchy texture and an original, skin-on flavour that brings a whole range of favourite dishes to life - from gourmet burgers to Mexican fajitas, steak or chilli. Offering great menu versatility, these wedges help operators meet the consumer trend for trying new foods and flavour experiences when eating out. Both Super Crinkle and Mediterranean Wedges deliver a completely new taste sensation that will stimulate consumer curiosity and drive repeat purchases. Whether you choose to spice up an existing dish, or serve them as an appetiser, bar snack or as part of a sharing platter – you can be sure customers will be tempted to try them.

As well as tasting great, Lamb Weston’s new wedges offer new numerous benefits to operators too. Easy to prepare, they can be cooked in a fryer, convection or conventional oven in a matter of minutes and deliver an impressive holding time. The larger size of the wedges means operators can reduce the cost per plate of food, as less wedges are needed to offer an appealing plateful. The ultra crispy Super Crinkle Wedges owe their excellent texture to their deep crinkled profile, which also gives a premium look, in addition to a delicious flavour – when combined with the rising popularity of potato wedges operators can charge a higher price and further boost profits. What’s more Super Crinkle Wedges have enhanced heat retention properties, meaning they can be prepared in advanced without a loss of quality – perfect for buffets and busy periods.

The popularity of potato wedges provides an opportunity operators cannot afford to miss out on. Lamb Weston’s exiting range of wedges will generate an increase in sales, as well as satisfied customers and an edge on the competition to find out more visit: www.lambweston.com. Sold in 4x2.5kgpacks.