All Product Sectors Continue to Grow in Frozen Food

The latest data kindly supplied by TNS Worldpanel for the 52 weeks ending 29^th November 2009, shows that the market continues to enjoy strong value growth and is now worth just over £5.1 billion. 

The Ice Cream sector continues to rebound from two dreadful summers and is now enjoying 5.5% growth. 

Frozen Confectionery, despite the economic downturn, continues to show impressive value growth of 6.4% year on year, with renewed interest in frozen fruits with the launch of Del Monte Fruits.

The Frozen Fish sector, despite being measured against two impressive years of growth, is still enjoying 4.6% value growth year on year.  Both Birds Eye and Youngs continue to launch innovative, new products into this market. 

Brian Young, Director General of the British Frozen Food Federation said, “It’s most encouraging that all sectors within the frozen food market continue to enjoy good value growth”.  Young added “Recent publicity by WRAP on the amount of perfectly good food thrown away by consumers has helped the frozen cause as has its locked-in goodness and great value for money as consumers continue to feel the impacts of the continuing economic woes”.

The frozen food market was flat in volume terms.