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FROZEN FOODS INCREASE VOLUME
BY 3.4% DURING 2000/2001
The frozen food market enjoyed steady volume
growth at 3.4% with actual pack volume increasing by 4.1% over the
52 week period ending 29 April 2001. Illustrating the trends towards smaller packs
and cheaper average prices in the sector as a whole, value growth
was 1.2%.
The figures, issued by the superpanel of Taylor Nelson Sofres (TNS)
now values the market at £3.3 billion and TNS say that 99% of
households bought the category at least once in the last 52 weeks.
The statistics relevant to the market follow and the growth is
largely due to the performance of ready meals, which is now the
third largest sector by volume.
RETAILER VALUE SHARES OF TOTAL
FROZEN FOOD (EXCL ICE CREAM)
|
|
52 w/e
29 April '01
|
|
Total market
|
100
|
|
Sainsbury
|
13.1
|
|
Tesco
|
20.9
|
|
Asda
|
12.7
|
|
Somerfield
|
3.3
|
|
Safeway
|
8.6
|
|
Kwik Save
|
3
|
|
Waitrose
|
1.6
|
|
Morrisons
|
4.9
|
|
Total Co-0p
|
5
|
|
Total independents
|
3
|
|
Iceland
|
17.7
|
* Source: Taylor
Nelson Sofres
TOTAL FROZEN FOOD (EXCLUDING ICE CREAM)
|
|
52 w/e
29 April '01
|
Yr-on-yr
% change '00/'01
|
|
Value (£K)
|
3,301,003
|
1.2
|
|
Volume (000s kg)
|
1,342,085
|
3.4
|
|
Packs (000s packs)
|
2,359,116
|
4.1
|
* Source: Taylor
Nelson Sofres
SECTOR SHARES OF FROZEN FOOD (VALUE %)
|
|
52 w/e
29 April '01
|
Yr-on-yr value
Change '00/'01
|
Yr-on-yr volume
Change '00/'01
|
|
Total
|
100
|
0.0
|
|
|
Fish
|
18.7
|
2.2
|
1.0
|
|
Frozen Desserts
|
7.6
|
-8.4
|
-8.1
|
|
Green veg
|
11
|
-2.7
|
-2.0
|
|
Pizza
|
9.8
|
-2.0
|
-1.5
|
|
Potatoes
|
12.5
|
-3.1
|
0.3
|
|
Poultry
|
9.8
|
0.0
|
0.0
|
|
Ready meals
|
16.1
|
9.5
|
10.6
|
|
Red meat
|
4.7
|
-6.0
|
-7.7
|
|
Savoury bakery
|
6.4
|
3.2
|
1.7
|
|
Snacks
|
1.7
|
13.3
|
0.0
|
|
Veg protein
|
1.7
|
-10.5
|
-18.2
|
* Source: Taylor
Nelson Sofres
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