N-Ice Restaurant - Diners Research

"The effect of a gourmet 'frozen' restaurant meal on diners' perceptions of frozen food."

BFFF commissioned the first gourmet frozen food restaurant, branded ‘N-ice’, at the Westminster Kingsway College, during the week 8 – 12^th August 2011.  The aim of this activity was to invite diners to enjoy a restaurant quality meal and to provide evidence that top quality meals could be created using frozen ingredients.